Case Study | NFL on Regent Street
       
     
Movable Feast
       
     
March On
       
     
Street Clearance
       
     
Major Events
       
     
Responsibilities
       
     
Case Study | NFL on Regent Street
       
     
Case Study | NFL on Regent Street

When the NFL came to Regent Street in 2013, global event agency Wasserman contacted us to provide site management.

Since then we have developed a strong working relationship with Wasserman and the NFL on Regent Street is an event we always look forward to working on.

The complexity and scale of NFL on Regent Street brings different demands - the key to success is attention to detail and flexibility in the planning process.

Photo: © Wasserman

Movable Feast
       
     
Movable Feast

Planning the site lay out is one task, planning each vehicle's movement adds another complex layer to the process. 

With access routes blocked at certain times of the build phase, ensuring that each team can reach their location on time is a key part of Wilde Ones' remit.

When planning, we used toy cars to do a mini-rehearsal of vehicle movements to highlight any potential blockages on the day. 

It's not just for Hamleys Parade that we get the toys out!

March On
       
     
March On

Each iteration of NFL on Regent Street brings changes - some subtle, some less so.

In 2015, the introduction of a 200-piece marching band to start the event certainly raised a few eyebrows in planning meetings.

Laying out the street infrastructure to enable an 'easy' route for the band - along with parking their 7 coaches - were just a couple of the obstacles that were overcome on the day.

Street Clearance
       
     
Street Clearance

Whatever goes up must come down and - with NFL on Regent Street - must also travel to the next event on the following day. 

It's crucial that each element is away as quickly as possible to the next destination.

Wilde Ones' communication with all parties pre-event mean a quick get out, so our job completes and the next show has every chance of success.

Major Events
       
     
Major Events

Through working with Wasserman, Wilde Ones are delighted to be associated with the NFL.

To consistently deliver on such a prestigious and well-managed event is as enjoyable as the job itself. 

Photo: © Wasserman

Responsibilities
       
     
Responsibilities

•  Event Production & Site Management
•  Site Design
•  CAD Drawings
•  Onsite Branding Management
•  Production Schedule
•  Liaison with Westminster City Council & associated agencies
•  Continuous liaison with infrastructure contractors

Photo: © Wasserman